DM Products, Inc. (dmpd.pk)
Diversified Services
- Big Business: Direct Marketing and Direct Response Television are part of an enormous and rapidly growing industry. By 2007, total direct marketing spending is expected to reach $175.2 Billion (Source: Direct Marketing Association). In addition, from 2005 to 2010, the industry is projected to grow by 13.5% (Source: Datamonitor). DM Products, with its experience and expertise in Direct Response Television, operates in one of the strongest performing sectors of the industry. In the fourth quarter of 2006 alone, long form DRTV billings increased nearly 5.8%, or $17.8 Million, to reach a 4Q record of more than $327 Million, and for the year, long form DRTV billings attained a single-year record of more than $1.27 Billion, breaking the record set just the previous year by almost 20%.
- Big Names: As testament to the power of direct marketing, some of the biggest and most successful names in retail owe a large part of their success to the tremendous revenue generating power of Direct Marketing. Companies like Dell, Bowflex, Tempur-Pedic, and Nutrisystem are major spenders in the Direct Marketing industry. Computer giant Dell alone spent more than $81.4 Million on DRTV marketing in just the fourth quarter of 2006, and the top 40 spenders tallied more than $560 Million in Q4 2006 (Source: Response Magazine). In 2006, marketers spent $166.5 Billion on Direct Marketing in the United States.
- Big Results: The reason for the tremendous growth in spending on Direct Marketing is simple: it works. In 2006, Direct Marketing advertising expenditures generated $1.93 Trillion in incremental sales, and Direct Marketing driven sales from 2007 estimated spending are expected to exceed $2.064 Trillion (Source: Direct Marketing Association). DM Products has been a successful player in this huge industry for years. One of the Company's more successful products is the DRTV "informercial" for the Banjo Minnow fishing lure. The infomercial was awarded the 1996 "Best Demonstration Infomercial" and "Best Infomercial Call to Action" by the National Infomercial Marketing Association (NIMA), and the product has sold more than thirty million units to date.
Company Contact Information
575 Anton Blvd.
300
Costa Mesa, CA, 92626
USA
- Phone:714-432-6495
- Fax:n/a
- E-mail:dmproducts@dmproducts.biz
On-line contact form
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