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Dynamic Media Holdings, Inc.
Dynamic Media Holdings, Inc. (dymh.pk)
Conglomerates

The Ad Game
March 31, 2008

It’s no secret that we live in an age of commercials. Advertising has become a daily fact of life for any individual within reach of a television, radio, billboard, newspaper, magazine, and more. What is more, advertising continues to produce substantial ROI, creating an exceptionally positive outlook for this already robust industry. For instance, the market for advertising is forecast to grow by 119% from 2004 to 2009 to reach a value of $609.3 Billion. This projected growth is part of an established growth trend, with total adspend in the U.S. of $186.99 Billion in 2007, up $42.53 Billion, or 29.44%, from 2002. In some segments, growth has outpaced overall industry growth. Print adspend, for example, reached $80.65 Billion in 2007, up $19.72 Billion, or 32.37%, since 2002 (Source: Euromonitor International).

Dynamic Media Holdings, Inc. (OTC: DYMH) is a diverse multi-media and consumer product driven company that creates and produces its own properties and products as well as offers comprehensive creative multi-media custom services for a broad range of diverse industries. One of the Company’s unique strengths rests in its dual structure, offering both an extensive portfolio of sophisticated custom services, as well as developing its own Company-owned products in its proprietary division. This two-pronged strategy creates two broad revenue bases and allows Dynamic Media Holdings to generate positive revenues while developing and refining its own proprietary products. The Company’s expertise extends to all facets of product development, advertising and marketing, print, publishing, web site development, interactive presentations, professional photographic services. In addition, Dynamic Media Holdings has plans to diversify further into various consumer products and to add new products to its constantly expanding portfolio. The company has developed a unique product targeted to men with male pattern baldness and Dynamic Media will soon be announcing their entrance into this billion dollar industry.

Dynamic Media’s proprietary magazine division will launch and roll out an array of titles and product geared towards readers in diverse markets. The Company’s express strategy is to build the core product and leverage the revenues and exposure generated from these operations in order to introduce, market and promote ancillary products, following the logic that magazines read by tens of thousands of consumers have tremendous marketing power and the ability to create brand recognition. Dynamic Media holds a tremendous advantage by owning the publications, resulting in unequivocal editorial and cost control. The potential range of products that are suited to this type of cross promotion is virtually limitless, such as videos, books, toys, calendars, clothing much more. To capitalize on its resources and expertise, Dynamic Media also has a custom publishing division offering turn-key publishing services for both consumer and trade publishing markets. The huge internal expense of housing creative, editorial and production divisions drives many companies to outsource their publishing needs. Dynamic Media can meet all those needs including distribution and advertising. We have some upcoming exciting announcements regarding this division.

Dynamic Media distributes its magazine product through Kable Distribution services. As a full-service distributor with over sixty years of industry experience, Kable Distribution Services distributes periodicals in almost every editorial category, from comic books to women's service, automotive to teen, and news journals to home plans. The Company has also recently contracted the services of a top tier distribution consulting firm, Publishers Consulting Group, to work in conjunction with Kable and to help develop new avenues of distribution. Working with national distributors, regional wholesalers, and directly with Fortune 500 brand stores and chains, Dynamic Media plans to dramatically increase its newsstand positioning and presence.

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