The digitalization of music is fundamentally altering the face of the music industry. Downloaded singles sales, not even tracked by the RIAA until 2004, have grown from $138.0 Million in 2004 to $580.6 Million in 2006, an increase of more than 320% in just two years. Total digital music sales were $878.0 Million in 2006, an increase of 378% from 2004. Mobile content was not even tracked until 2005, but sales were an astounding $774.5 Million in 2006, an 83.7% increase from the $421.6 Million mark in 2005. Overall, the music business is an $11.51 Billion industry (Source: Recording Industry Association of America).

Ise Blu Equity Corp. (OTC: ISBL) is a vertically integrated company specializing in Social Networking, Film, Music, Broadcast and Live Events applications for the general public as well the development and delivery of content through our technology partnerships and relationships. Ise Blu is convinced that the $11.51 Billion music industry is experiencing a quantum shift, driven by the rapid pace of technological change that has resulted in the digitalization of media content, completely new distribution channels, and radically different purchasing patterns. These fundamental changes in the industry present unprecedented opportunities for aggressive, independent-minded entrepreneurs to carve out a piece of this dynamic sector. Through its four subsidiaries, Ise Blu Equity Corp. intends to synchronize all of the essential functions necessary for success which the Company calls the Three “Ds”: Development, Distribution, and Delivery.

The mainstream music industry has chosen to fight the proliferation of digital music, and following its lawsuit against Napster in 1999 the industry association has pursued legal action against everyone from a 10-year-old girl to a lawsuit of Russian web-based music provider AllofMP3.com for $1.65 Trillion. Ise Blu Equity Corp. and its subsidiaries recognize the futility of attempting to reverse the fundamental changes in the ways that music is delivered, purchased, stored, and accessed. Instead, the Company has embraced the new order and is actively pursuing the wealth of opportunities that are present as a result of the changes in the market.

Ise Blu Equity Corp. has designed an efficient, vertically integrated structure that allows each subsidiary to operate at maximum efficiency by eliminating redundancies and leveraging advantageous relationships. The Company is aggressively developing music and film projects, as well as organizing the production of live events, with the intent of presenting a comprehensive, integrated media and entertainment package that is consistent with the ways that consumers are now experiencing entertainment media. Also, Ise Blu is expanding its reach through innovative distribution and delivery strategies that take advantage of the latest technologies.