The light truck aftermarket niche is robust and growing with annual revenues in North America estimated to be excess of $1.3 billion for the manufacture level revenues, and Frost & Sullivan projecting this number to reach $1.55 billion by the year 2010. According to the 2004 Frost & Sullivan Report, truck bed liners alone represent an approximately $280 million industry, and the bed liner market has grown over 180% in the last eight years. Truck bed protection has consistently ranked as one of the top two “After Vehicle Purchase” add-ons, and the average truck buyer spends between $1,500 and $3,500 on accessories, with truck bed liners the first accessory truck owners typically buy (Source: Specialty Equipment Market Association). Both Entrepreneur and Inc Magazines’ report that the spray on bed liner market is one of the fastest growing franchise opportunities available.

Steadfast Holdings Group, Inc. (OTC: STHG) has developed a unique approach to capturing a greater portion of the huge and rapidly growing aftermarket parts market for light trucks and pickups. The Company has built a foundation around its core business in truck bed liners and its flagship product, spray-on elastometric coatings utilizing Polyurea, a product that Steadfast Holdings believes after extensive research is the “most durable and versatile product on the market.” But unlike competitors that have chosen to limit themselves solely to bed liners, Steadfast Holdings has reached distribution agreements with more than twenty manufacturers and suppliers of aftermarket parts and supplies. This collective diversity allows the Company to create and franchise one-stop shops that provide consumers with all of their aftermarket needs, and provides additional streams of revenue and diversity for the Company as it pursues market share in this burgeoning sector.

Franchising is a powerful economic force, demonstrated vividly by a recent study from Price Waterhouse Coopers, which found that there are more than 760,000 U.S. franchised establishments generating in excess of $1.5 trillion in economic activity and producing one-out-of-every-seven jobs. Yet another study by the FRANdata Corporation found that franchising has tremendous benefit for a broad array of concepts, finding that 900 new concepts began franchising in the United States between 2003 and 2005. Of the number of franchising brands in existence, 17 of the 18 industry categories continue to experience significant annual growth (Source: International Franchise Association). Steadfast Holding Group has developed a business model that will take advantage of the dynamic growth potential that is possible through franchising, and at the same time establish its presence through its own flagship stores.

Steadfast Holdings Group, Inc. announced a major sales surge in the fourth quarter of 2007, with sales in the first three weeks of Q4 2007 having already exceeded the total for the same quarter in 2006. This follows a 46% increase in sales in Q3 2007 over the same period in 2006. Citing an overall increase in sales, a full quarter of sales in the Company’s second Connecticut location, and a franchise sale of the first of five locations planned in Florida, Steadfast revised its Q4 2007 projections, anticipating an overall increase of 600% in revenue over Q4 2006. Perhaps most importantly, these revenues should help to provide the vital capital necessary to implement the Company’s aggressive expansion plans without having to resort to outside financing.