According to the National Restaurant Association, the restaurant industry generates on average more than $1.5 Billion in sales every single day in the United States. Projected sales for this industry in 2008 are $558.3 Billion, up from $379.0 Billion in 2000 (an increase of 47.3%) and from $239.3 Billion in 1990, representing a 133% increase in less than two decades (Source: National Restaurant Association). One of the traits that the highest grossing restaurants have in common is the ability to generate revenue from multiple sources. For instance, in its first full year of operations in 2006, Tao restaurant in Las Vegas generated $55.2 Million in revenues and expects to top $65 Million in 2007, in large part due to its ability to create multiple revenue opportunities (Source: New York Times).

SwedishVegas, Inc. (OTC: SWDV) is rapidly expanding its new concept of casual, relaxed restaurants with an emphasis on fun and excitement. Cheerfully embracing the politically incorrect, SwedishVegas™ has crafted a concept that combines unpretentious food with a beer and wine menu that provides a fun, lively and male-audience-oriented lunch, dinner and after dinner experience. SwedishVegas Girls™ serve the beer, wine and food in a relaxed atmosphere, wearing coordinated costumes which have a different theme for different days of the week, including Vegas showgirls, Swedish bikini team, and others. The comfortable atmosphere is augmented with multiple flat screen televisions broadcasting sports and gaming programs, along with large Internet enabled monitors that allow for live chats between customers in locations across the globe. With an ambitious global expansion plan, SwedishVegas™ anticipates rapid expansion over the next 12-36 months.

The management of SwedishVegas™ has conducted extensive reviews of the competitive marketplace, both domestically and abroad. Partly as a result of this research, the Company has formulated a detailed expansion plan that calls for two initial locations in Las Vegas, one a 6,000 square-foot standalone location near the Fremont Experience in downtown Las Vegas, and the other within an as yet unnamed hotel/casino on the Strip in Las Vegas. These locations are to be followed shortly by others in Beijing, Dubai, Florida, New York, and California. Each location has been carefully selected on the basis of Company research for its market receptivity, the size of its potential customer base, and other pertinent factors.

Because of several factors that have been validated by Company research, including the potential of proposed markets, revenue structures, and others, the management of SwedishVegas™ has become convinced that there is significant room for growth and expansion in this market. The Company has carefully developed a business plan in order to capitalize on opportunities in the market, and has formulated an ambitious expansion plan. According the Company, potential revenues in just the first year of operations are in excess of $4 Million, with projected revenues of approximately $6.5 Million in Year Two and $7.6 Million in Year Three. These projections increase if SwedishVegas opens additional locations during the first three years, and the Company feels that is very likely to happen.